WEBINAR

Cause Marketing Compliance for Socially Conscious Companies

Cause marketing campaigns can be game-changers for companies, aligning profit with purpose. However, the path to success is often tangled with legal complexities that can leave companies bewildered and overwhelmed.

In this webinar, we'll guide you through the benefits of cause marketing campaigns as well as the challenges companies face with regards to legal compliance. We’ll dive into the risks associated with noncompliance and provide some real-world examples.

You'll learn:

  • Key legal elements to be aware of when running cause marketing campaigns
  • The ins and outs of commercial co-ventures
  • Potential risks of noncompliance
  • Insights into emerging legislation that might apply to your business, like California AB-488

Don't miss this opportunity to navigate the path to responsible, impactful, and compliant cause marketing.

Unlock sales growth through cause marketing: boost customer loyalty by 18%, increase order value by 23%, raise conversion rates by 19%, attract new customers, and command premium prices for purpose-driven products.

Cause Marketing: Just Show Me the Numbers

Up-level your cause marketing efforts by choosing an authentic cause, establishing meaningful partnerships, creating compelling content, fostering employee engagement, and measuring and communicating impact.

5 Ways to Up-Level Your Cause Marketing Tactics

Demystify the complexities of California AB 488, the newest charity donation law. Learn what to look out for, what steps you should take to be compliant, and how you can offload some of the requirements to Change.

Staying Compliant with California AB 488: A Guide for Cause Marketing