Are you considering adding donations into your business?
If you're looking for a way to incorporate social impact into your business model, look no further. Maybe you’re looking to support a cause for an upcoming holiday by attributing a percentage of sales to that cause, or maybe you want to give your consumers the option to round up their purchase at checkout to a nonprofit they care about. Whatever the case may be, it can be difficult to know exactly where to begin with regards to building a donation integration.
Pro tip: send this article to an engineer or developer on your team.
Well, never fear! We’ve written up a handy step-by-step walkthrough of how to integrate Change’s donation API into your application. We’ll go over things like:
- Setting up a donation integration
- Retrieving donations to show your customers how much they’ve donated over time
- Attributing values to your donations for reporting and querying
- Utilizing the Change dashboard to visualize your donations
→ Read the Developer Guide Here
4 reasons why you should add donations to your biz
If you’re still on the fence about the true value linked to adding donations to your business model, look no further. While the ROI may not be initially obvious to all, there is certainly proof that adding donations boosts businesses in many ways. Donating to a cause that aligns with your company values is not only a great way to give back to the community but also a powerful tool to engage your customers and employees in a purpose-driven mission. Read on to learn why you should add donations today:
1. Enhance your brand
By embracing social responsibility, companies can earn a positive reputation and inspire customer loyalty. This can lead to a bright future filled with growth and new opportunities.
2. Build customer and brand loyalty
When given the chance to make a meaningful impact on causes they're passionate about, customers can develop a stronger connection with your company, fostering long-term loyalty and repeat business. This is particularly true for younger customers, who are more likely to explicitly support a brand due to their sustainability or if they are aligned with a social cause.
According to a 2022 For Love or Money study, 42% of loyalty program members would donate some of their rewards to charity, with Gen Z (55%) being the most generous generation.